In the current socio-economic climate, major corporations are increasingly obliged to make efforts to contribute to the community and the environment. This research seeks to answer the question of what motivates a family business to fulfil ethical expectations of CSR. In the study, moral, strategic, and personal motivations are considered, along with the possible motive of remaining competitive. In order to interpret the findings the study relies on stakeholder theory, the theory of socio-emotional wealth, and the theoretical framework of responsible ownership. The study covers two dimensions of CSR: the issues of social and environmental responsibility.