Sustainable finance is becoming more important for supporting environmentally and socially responsible growth in the tourism and hospitality sectors. This study explores the connection between access to credit and tourism performance in six European countries: Germany, France, Italy, Hungary, Poland, and Slovakia. Using data from 2013 to 2023, the research uses domestic credit to the private sector as a key indicator, and examines its relationship with international tourist arrivals, tourism receipts, and the ratio of non-performing loans. The study adopts a quantitative research design to analyse these relationships. Descriptive statistics were used to identify trends in the variables, followed by correlation and regression analyses to measure the strength and significance of associations between financial access and tourism performance. The results show a strong positive link between credit availability and both tourist arrivals and tourism income, suggesting that access to finance plays a key role in tourism sector growth. However, there is no significant link between credit and non-performing loan levels, which may be influenced by other economic or institutional factors. The findings show that stronger financial systems can help support sustainable tourism, and the study offers useful insights for policymakers and investors looking to align finance with long-term tourism development goals.

This study examines how financial access supports sustainable growth in Europe’s tourism and hospitality sectors. Using data from six countries between 2013 and 2023, it explores how credit availability and sustainable finance influence tourism performance. The research matters because it shows how financial tools like green loans and ESG-linked investments, can help tourism businesses grow responsibly while supporting local economies. The key takeaway is that stronger, sustainability-oriented financial systems can enhance tourism performance and resilience. However, more ESG-based financing options are needed, especially in emerging European regions, to ensure balanced and inclusive development across the continent.