Mapping 282 publications from 2020 to March 2025, this study presents a comprehensive bibliometric analysis of global literature related to the Theory of Planned Behavior (TPB) in the context of university students’ entrepreneurial intents. Through RStudio’s Biblioshiny, the analysis encompasses performance and intellectual evaluations, such as keyword co-occurrence, thematic mapping, thematic evolution, factorial analysis, and a three-field plot. The findings suggest a growing academic focus on entrepreneurial intentions, highlighted by a surge in publications during 2024. A regional examination underscores significant contributions from Asia and Europe, with India and Spain particularly noted for their leading productivity and citation impact. Thematic evolution reveals a transition from classic TPB constructs towards new areas like digital entrepreneurship, sustainability, and psychological factors, including self-efficacy and a proactive personality. Recent studies increasingly align TPB with contextual, educational, and psychological dimensions supporting its theoretical growth. The findings confirm TPB’s ongoing theoretical significance while highlighting its expanding range in current entrepreneurship studies. This study enhances the understanding of the field’s intellectual progression and provides insights for educators, researchers, and policymakers dedicated to enhancing entrepreneurship education and students’ entrepreneurial intentions.

This research examines the motivations and methods university students adopt when considering entrepreneurship. By reviewing scholarly articles published from 2020 to March 2025, this study investigates the application of the Theory of Planned Behavior in understanding students' entrepreneurial intentions. Insight into what drives young individuals towards entrepreneurship is vital for educators, policymakers, and business professionals. Universities significantly influence students' mentality, confidence, and preparedness to start businesses, especially in a rapidly evolving environment dominated by digital technology and innovation. The research indicates a marked increase in interest in student entrepreneurship, particularly in digital entrepreneurship, sustainability, and self-confidence. The study also highlights that much research has concentrated on Asian and European students. By identifying these trends, the study aids educators and policymakers in better supporting prospective entrepreneurs through specialized programs and policies.