Guest editors: dr. Ágnes Neulinger and dr. Ida Ercsey
We welcome theoretical and empirical contributions addressing, but not limited to, the following topics:
- Digital Transformation in Marketing
● Impact of Artificial Intelligence (AI), machine learning, and data analytics on marketing strategies
● Omnichannel marketing and personalized consumer experiences
● Social media marketing and influencer economies - Consumer Behaviour in a Connected World
● Behavioural shifts in the era of e-commerce and mobile-first environments
● Ethical implications of data collection and privacy concerns in consumer profiling
● Understanding Gen Z and Millennial consumption habits - Emerging Technologies and Innovations
● Role of blockchain, NFTs, and Web3 in marketing strategies
● Augmented Reality (AR), Virtual Reality (VR), and immersive experiences
● Sustainable marketing practices in the age of environmental consciousness - Global Marketing Dynamics
● Cross-cultural challenges and opportunities in a hyperconnected world
● Localization vs. globalization in marketing strategies
● Trends in emerging markets and their implications for global brands - Metrics and Effectiveness in Modern Marketing
● Measuring the ROI of digital marketing campaigns
● Advances in marketing analytics and predictive modeling
● Evolving KPIs in the age of engagement and retention - Marketing Ethics and Regulation
● Navigating ethical dilemmas in targeted advertising and data usage
● Compliance with evolving regulations (e.g., GDPR, CCPA)
● Balancing profit-driven strategies with societal responsibilities
Submission Deadline: March 21st 2025.
For further information, visit https://prosperitas.uni-bge.hu/ or contact us at chandler.nicholas@uni-bge.hu.